Digital Content Creator. Video Editor. Beauty Enthusiast.

Hey! My name is Camryn.

I’m Camryn, a content creator with 4 years of personal and professional experience within the beauty/skincare niche.

I have a background in insurance and B2B tech sales. Not exactly the most creative fields, but it has given me a unique approach to creating content and the ability to communicate industry jargon in ways people actually understand. I also hold an Honors Specialization in consumer behaviour—the study of why people pay attention to, purchase, interact, and develop relationships with brands the way they do.

I’ve had extensive experience delivering on campaign briefs while working with agencies like BAAZZAL, bicom, Heylist, StyleKorean, and more. They’ve connected me with global brands where I’ve helped tell their story, develop content, and build community with their target audience. Check out some of my creative work below!

About Me

Experience

Iris is a Sequoia-backed startup headquartered in California. They are a new social media app with a mission to create a community of skincare/makeup fanatics to share honest reviews, unfiltered opinions, and love for all things beauty.

Content Creation — Trends + Community-Building

  • Capitalize on relevant social media trends and pop culture events while positioning Iris as a trusted confidant in the beauty space

  • Led the end-to-end creative process (from concept development to pitching to execution), targeting an audience of beauty lovers

Utilized trend to emphasize that the Iris brand speaks the language of beauty enthusiasts.

Iris Wrapped

2024 Winter Olympics

Incorporated Olympic themes with the community’s top beauty picks ranked on the app.

Encouraged users to interact and grow the Iris community.

Black Friday Trend

Hopped on a niche beauty trend to promote Black Friday discussions and feature popular products.

Video Editing —Advertisement Campaigns

  • Transform raw footage into visually engaging videos used for advertisements across all platforms

  • Strong expertise in video and SFX editing through CapCut Pro + Canva Pro; experience creating voiceover and on-screen content

  • Collaborate within a greater team to deliver on content briefs with tight deadlines

De-Influence Campaign

New Feature: "Drops" Campaign

Saving Money Campaign

Where I Started

A little birdie told me you’re looking for a content creator, not just an influencer. While I started my social media journey on the influencer side, that hobby quickly evolved into a professional path with Iris where I learned to create content from a brand voice that wasn’t my own.

Through working with global agencies like Heylist, WPP Onefluence, We Are Middle Child, bicom, BAAZAAL, and StyleKorean, I’ve gained extensive experience delivering content aligned with campaign briefs and using editing software like Adobe Lightroom and Premiere Pro.

Because it’s where I came from, I’ve included a few videos that I created for my personal brand that reflects my understanding of storytelling, experience working with clients, and ability to align visuals to brand identities.

Videography — Product-Centric Visuals

Urban Decay: bold, edgy, grungy, and exciting.

L’Oreal Family New Launches

IT Cosmetics: clean, authentic, chic.

Paid Partnerships — Glow Recipe, Nutrafol, Pyunkang Yul + more

Featured on Glow Recipe’s website for a new product launch. I delivered the video based on specific talking points and visuals.

Glow Recipe Retinol Launch